Are you a founder ready to build?

DoLabs helps you go from idea to investor-ready in just five weeks.

A five-week programme where expert AI engineers and brand strategists collaborate with you. You’ll leave with an MVP, a brand, and a pitch deck.

Cohort #1 starts Wednesday, 12 August. Limited spaces available.

Built by

Founding Cohort Grant

We’re funding $10k for every company in Cohort #1. $25k programme – you only invest $15k.

You’ve done the workshop. Where’s the product?

There’s no shortage of accelerators in New Zealand. Workshops, cohorts, mentors. Some are genuinely good. They’ll sharpen your thinking, challenge your assumptions, and connect you with people who've been where you're going.

Then the programme ends and you walk out with clearer thinking, better slides, and the same to-do list you walked in with. Nobody built anything. That part was always going to be yours.

DoLabs exists to change that.

We build it with you.

A five-week programme where the building happens inside the room. Expert AI engineers from Do AI, and brand experts from KISSLabs working on your product every week. Not workshopping it. Building it with you.

Our goal: You leave with a working MVP, a unique brand, and a go-to-market story ready for investors.

PROGRAMME GUIDE

The DoLabs playbook for founders who are tired of talking about it.

Get the full programme, week by week. What gets built, who builds it with you, and what you present on demo day.
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Five weeks. One goal.

WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5

Problem, product and AI learning

Problem clarity
Customer mapping
User testing
UI / UX fundamentals
AI building workflows

Product narrative

AI coding
Brand positioning
Product messaging
Product naming
Pitch narrative
Logo design

System design

Technical architecture
AI coding
Integrations
Deployment fundamentals

Build and brand

MVP development
Iteration + testing
Pitch materials

Demo day

Product refinement
Demo rehearsal
Investor pitch
Launch materials

Every company leaves ready to go to market.

And, more importantly, you leave knowing how to keep growing it yourself.

Product

Working MVP
System architecture
Development roadmap

Brand

Product positioning
Messaging framework
Pitch narrative

Growth

Investor pitch deck
Demo video
Market-ready materials

Two studios. One programme.

Do AI kept meeting founders with strong ideas and no story. KISSLabs kept meeting great stories with nothing built. Two halves of the same problem. So we teamed up.

Applied AI design and development.
Practical, human-centred AI products. Problem first, technology second. Hands-on mentoring in architecture, workflows, coding, and rapid MVP development.
Brand and growth strategy for scaling businesses.
Complexity into clarity. Brand, positioning, messaging, and pitch materials built as one system that supports your product.
DEMO DAY

Week six.
You present.
We fill the room.

Demo Day brings together angels, VCs, and potential customers. Every founder runs a live demo and delivers their pitch. You come in with something worth showing. That's the whole point.

Each intake is capped at six companies.

DoLabs is for founders who are ready.

You’re a fit if you…

Have a clear problem that you’re solving
Can commit five focused weeks to building
Want to walk into investor meetings with something real
Are ready to sell, pitch, or raise in the next 6 months
Need AI or software to make your idea work

Probably not right if you…

Are still figuring out the problem
Can't commit to the weekly schedule
Want design or AI work without a go-to-market goal
Need a co-founder more than a build programme

The investment

The Founder Programme is $25k per startup. For context, a dev shop will charge $50–100k for an MVP, hand it over, and leave you unable to touch it. With DoLabs you build alongside us, and you leave capable.

Founding Cohort Grant

Every company in Cohort #1 receives a $10k Founding Cohort Grant. You invest $15k.

Why? Because you’re the first. The founding four are the companies whose products, demos, and results every future cohort gets sold with. That’s worth $10k a place to us, so we're funding it.

One cohort. Four grants. Cohort #2 pays full price.

Questions founders ask

How is DoLabs different from an accelerator?

Most accelerators coach from the sidelines. We build with you. Every week there are expert AI engineers, designers, and product people working with you your product. Not workshopping it. Building it.

Why build the product and the brand at the same time?

Because they're not separate things. The product tells you what the brand needs to say. The brand tells you whether the product is solving the right problem. Build both at once and everything fits from the start, nothing gets retrofitted.

What do I actually leave with?

A working MVP, a product roadmap, a complete brand identity and messaging framework, and an investor-ready pitch deck with a live demo. Nothing theoretical. You can show it, explain it, and sell it.

Will I be able to keep building after the four weeks?

Yes, and that's the point. You build alongside us, so you leave knowing how the thing works and how to keep going. Capable, not just delivered to.

What does it cost?

The Founder Programme is $25k per startup. Every company in the inaugural cohort receives a $10k Founding Cohort Grant, so the founding four invest $15k. For context, most founders would spend $50-100k at a dev shop and still not know how to touch the thing afterwards. So get in quick!

Why does the first cohort get a grant?

Because you're the proof. The founding four are the companies whose demos and results every future cohort gets sold with. We're funding $10k of each place in exchange for being first. Cohort two pays full price.

When's the next intake?

The inaugural cohort starts on Wednesday, 12 August. Four companies. Book a fit call and we'll walk you through the schedule.

Ready to build your thing?

The inaugural cohort starts 12 August. Four places, each carrying a $10k Founding Cohort Grant. This is the only cohort that gets one. Join today.

Or email: hello@dolabs.co.nz